# Direct-to-Consumer Selling Trends to Watch in 2020

Direct-to-Consumer (D2C) selling is gaining popularity in retail and CPG today, as brands are embracing cost-effective and safer modes of distribution to the consumer. Check out what D2C selling is all about and what are the rising market trends in 2020.

## What is Direct-to-Consumer Selling?

Direct-to-Consumer retail is a fast-track method of reaching consumers, skipping middlemen involved in the distribution process.

## Traditional Retail VS Direct-to-Consumer Retail

#### Traditional Retail

Manufacturer

Wholesaler

Distributor

Retailer

Consumer

#### Direct-to-Consumer Retail

Manufacturer

Advertising / Website

Consumer

## What are the Benefits of the D2C Model?

Cost-effective distribution

Fortifies brand-consumer relationship

Faster all-mile operations

## Top Trends In the Direct-to-Consumer Market

### D2C E-commerce market is soaring

In 2019, D2C E-commerce sales reached $14.28 billion in the US. In 2020, eMarketer forecasts that sales will grow by 24.3%, to $17.75 billion.

### Consumers want to buy directly from brands

[59% of consumers](https://www.coredna.com/blogs/direct-to-consumer) prefer to search for products directly on the manufacturer’s website, with 55% preferring to make purchases the same way.

### Personalized shopping offers are a must

Direct-to-Consumer brands are using the power of analytics to study consumer shopping, search, and browsing history to offer personalized product options, delivery timings, and [customer experience](/content/blogs/improve-last-mile-customer-experience/index.html).

### Safe doorstep delivery is a top priority

73.6% of consumers report that efficient doorstep delivery is most important to the overall shopping experience.

### Subscription-based selling is on the rise

By 2023, 75% of D2C brands are expected to offer subscription services. Subscription models allow brands to sell a monthly bundle of regularly bought staples and household products to consumers.

### Consumers seek greater visibility

51% of consumers want real-time visibility into the status of their orders and expect to be well-informed about their order shipping, transit, and delivery details.

Locus offers a range of AI-based logistics solutions to enterprises in grocery, retail, and E-commerce markets. **Get in touch with our experts to know more**.